PROGRAM CONFERENCES

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27 March 2024 09:30 to 10:30 Keynote room Keynote

Do the 2024 sporting events herald a new era for the French event industry?

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The conference is held in French without simultaneous translation.

The year 2024 will undoubtedly be the year of events in France, with the sporting events of summer 2024 in Paris and the eagerly awaited opening ceremony taking centre stage. How can event organisers and industry professionals take advantage of this focus on French event culture? In the short term, what impact will this global event have on the calendar of events, which traditionally take place between May and September? On the other hand, what legacies, challenges and opportunities will emerge from this major event? Together, let's start preparing for the future of the events industry.

Conference Moderator:

Lionel MALARD

Lionel MALARD
Speaker – ARTHEMUSE

Speakers:

Marta GOMES
Deputy Director Commercial Division – VIPARIS

Delphine BOUCLON
Strategy and Development Director – CHÂTEAUFORM

Stéphane ABITBOL
President – LÉVÉNEMENT & GROUPE S’CAPE

Héliéna BRÉGAND
Director of Business Support – LINKEUS-PROVENCE-ALPES-CÔTE D’AZUR

28 March 2024 09:30 to 10:30 Keynote room Keynote

Generations in motion: redefining events in the age of generational diversity

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The conference is held in French without simultaneous translation.

There are huge differences between the traditional values of the boomers, the "digital natives" millennials, the generation Z zappers and the new Alpha Generation, the children of technology! This generational diversity, illustrated by varied preferences and distinct expectations, creates challenges for companies and impacts the format and content of events. How can events be designed to resonate with everyone? How do emerging trends (immersive experiences, virtual technologies, etc.) fit into this dynamic? How can we successfully navigate today's multi-generational events landscape?

Conference Moderator:

Lionel MALARD

Lionel MALARD
Speaker – ARTHEMUSE

Speakers:

Louis BOMMELAER
Co-Founder – CHAB AGENCY

Typhaine LAMBART-DIOUF
Communications Director – UNIVERSITÉ DE RENNES

Damien SCHMITZ
Managing Director – EVENTMAKER

Michel RIVET
Managing Director – MOMA EVENT